Current Research

Welcome to the Leuvenresearch.be web site

Research in the following areas is currently being run by the researchers using this site

The effect of survey mode on consumer replies
The impact of media integration on advertising recall and persuasion
Receptivity to superstimuli and the impact of this trait on consumer buying decisions
Group dynamics and leadership
Time styles (mono/poly synchronicity) and consumer buying habits
Comparison websites and their future in Belgium